Insight Report 10 minutes PremiumBrand Mashups in Fashion: Benefits in Consumer Engagement, Access to New Markets and More Coresight Research January 12, 2022 What's InsideIn 2021, we saw a strong recovery in consumer demand worldwide—especially in the apparel and footwear category. In this context, we continue to see companies turn to brand mashups, whereby two brands collaborate with each other to launch new projects and products. We analyze the value of brand mashups in the fashion industry, highlighting three primary benefits of this strategy with examples of recent high-profile collaborations, such as between Gap and Yeezy, NIKE and Supreme, and Staud and New Balance. We present recommendations to help apparel and footwear brands and retailers frame their approach to brand mashups. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Social Commerce in Focus—Opportunity for TikTok; Apparel Captures Attention: US Consumer Survey InsightsWeekly US and UK Store Openings and Closures Tracker 2024, Week 8: Close to Half of Body Shop UK Stores To CloseAnalyst Corner—The Horrors of Hidden Fees, with John Harmon: Layers of Charges Are Pinching Consumers’ Stretched WalletsInflation and Interrupted Income—Could Consumers Still Pay the Bills?: US Consumer Survey Insights
