Insight ReportBrand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese Consumers Coresight Research November 6, 2020 Reasons to ReadHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile apparel brand Guess? Inc. This report covers the following key topics: The brand’s background and consumer base in China How Guess? Inc.’s is using Tmall Global to engage with shoppers in China’s luxury market, including previous Singles’ Day engagement strategies and how the brand is preparing for this year’s event Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores sports fashion brand Caraa. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for RetailWeekly US Store Openings and Closures Tracker 2025, Week 17: Announced Closures Up 90% Year Over Year; JD Sports Reveals Global Store PlansWeekly US Store Openings and Closures Tracker 2025, Week 33: FatFace To Close All Stores; 7-Eleven Announces Major Store ExpansionFive Ways AI Is Being Used in Grocery and Mass Retailing—and What’s Next
