Insight ReportBrand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese Consumers Coresight Research November 6, 2020 Reasons to ReadHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile apparel brand Guess? Inc. This report covers the following key topics: The brand’s background and consumer base in China How Guess? Inc.’s is using Tmall Global to engage with shoppers in China’s luxury market, including previous Singles’ Day engagement strategies and how the brand is preparing for this year’s event Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores sports fashion brand Caraa. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Recent Conference Insights, from World Retail Congress to ICSC Las Vegas: Coresight Research Premium Subscriber Call, June 2025DeepSeek: The Chinese AI Startup That Has Overtaken ChatGPT on Apple’s App StoreThe New Coresight 100: Leading the Retail Charge in 2025—InfographicSingles’ Day 2025: Three Trends To Look For as AI Moves Center Stage
