What's Inside

We present insights from the Brand Bharat Summit—a virtual event focusing on lower-tier cities and villages in India—held on January 27, 2022.

This report covers the following key topics for brands looking for growth opportunities in the Bharat market:

• The importance of taking a regional-focused approach
• The role of voice, video and vernacular in driving consumer engagement
• The implications of the pandemic-led increase in digital adoption among consumers
• Financial inclusion
• Metaverse opportunities

For more on the India market, read our separate reports:

• India Retail Insights: Trends from 2021, Learnings for 2022
• India Retail Insights: Group Buying—A Discount-Led Model Gaining Popularity in India’s Low-Tier Markets