Event Coverage 12 minutes PremiumBrand Bharat Summit: Understanding Growth Opportunities in India’s Lower-Tier Markets Coresight Research February 18, 2022 What's InsideWe present insights from the Brand Bharat Summit—a virtual event focusing on lower-tier cities and villages in India—held on January 27, 2022. This report covers the following key topics for brands looking for growth opportunities in the Bharat market: The importance of taking a regional-focused approach The role of voice, video and vernacular in driving consumer engagement The implications of the pandemic-led increase in digital adoption among consumers Financial inclusion Metaverse opportunities For more on the India market, read our separate reports: India Retail Insights: Trends from 2021, Learnings for 2022 India Retail Insights: Group Buying—A Discount-Led Model Gaining Popularity in India’s Low-Tier Markets Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Department Stores—Retail 2024 Sector Outlook: Soft Sales Growth; Opportunities in Different Store Formats and Alternative ModelsBeauty Shopping in Focus—Walmart and Amazon Retain Dominance Over Specialists and Drugstores: US Consumer Survey InsightsFashion Footprint: Real Estate Expansion and Store Downsizing in the US Apparel Retail MarketWeinswig’s Weekly: The Checkout Process Continues To Evolve and Reduce Friction
