Insight ReportBig Billion Days 2019: Previewing India’s Annual E-Commerce Festival Coresight Research September 25, 2019 Executive SummaryFlipkart’s annual Big Billion Days (BBD) shopping festival kicks off September 29 and will run for six days this year, through October 4. Here’s what we expect from this year’s event: BBD 2019 is set to be the biggest ever, with Flipkart widening its reach and strengthening last mile delivery into non-tier-one cities and towns. The company is driving affordability by offering a variety of financing options, including Cardless Credit, Flipkart Pay Later and No-Cost EMIs. Flipkart’s BBD will compete against Amazon’s Great Indian Festival (GIF) – scheduled for the same time. Flipkart Plus members and Amazon Prime members will have exclusive early access to certain offers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Breathing Space for US Retailers and Brands: US Tariffs Paused for 90 Days But Hiked Further for China6.18 Shopping Festival Helps Lift Consumer Sentiment After Recent Lows: China Consumer Survey InsightsThe Impacts of US Tariffs: Assessing Companies’ International Sourcing Exposure by CountryHoliday 2024: UK Retail Wrap-Up—Cautious Spending and Late Shopping Fuel Volatile Peak Trading
