Analyst CornerAnalyst Corner: Understand Who Shops Where in US Retail, with John Mercer John Mercer, Head of Global Research and Managing Director of Data-Driven Research September 21, 2025 Reasons to ReadWelcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise. This week, John Mercer, Head of Global Research and Managing Director of Data-Driven Research, explores highlights from our new US shopper profiles, covering several retailers, including Amazon and Walmart. Analyst Corner also highlights our key research from the past week and upcoming reports to look out for, so you don’t miss out. Other relevant research: Read previous Analyst Corner reports, including last week’s report, which discusses the resilience of the US consumption economy as the broader economy grapples with sticky inflation and a stagnant labor market. Who Shops Where? 2025 Shopper Demographics: US Consumer Survey Insights Extra Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US CPG Sales Tracker: CPG E-Commerce Growth Eases from Prime Day Peak; General Merchandise Decline Confirms Pull-Forward EffectTaking the Temperature on Tariffs Ahead of August 1: How Are Different Consumer Groups Reacting? US Consumer Survey Insights ExtraWeekly US Store Openings and Closures Tracker 2026, Week 2: Saks Files for Bankruptcy; Macy’s To Close More Stores; Amazon Plans New SuperstoreHoliday 2024: UK Retail Wrap-Up—Cautious Spending and Late Shopping Fuel Volatile Peak Trading