Insight ReportAmazon Prime Day 2025 Wrap-Up: US Purchase Rate Jumps as Retail Rivalry Heats Up—Exclusive Data Insights Anand Kumar, Associate Director of Retail ResearchJohn Harmon, CFA, Managing Director of Technology ResearchJohn Mercer, Head of Global Research and Managing Director of Data-Driven Research July 15, 2025 Reasons to ReadUncover: How widely shopped Prime Day 2025 was and how spending compared to 2024 Which categories US consumers purchased on Prime Day 2025 The strength of summer-related purchases and back-to-school purchases on Prime Day Rates of shopping for other July sales events in US retail Data in this research report include proprietary US consumer survey data on: Intent to shop versus actual shopping rates, 2023–2025 Category-level shopping on Prime Day, 2025 vs. 2024 Purchase rates for summer-related and BTS (back-to-school) products during Prime Day Rates of shopping other July 2025 sales events such as Walmart Deals Companies mentioned in this report include: Amazon, Best Buy, Target, Walmart Other relevant research: All our coverage of Amazon’s Prime Day Retailer Dashboard: Amazon The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Amazon Prime Day 2025 Evolves into a Retail Ecosystem: Five Insights on a Transforming Midyear Sales SeasonInnovator Profile: Novel—Driving Conversion and Boosting Loyalty with Branded Wallet PassesMixed Signals—Economic Optimism Continues But Consumers Feel the Strain on Personal Finances: China Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 28: Store Closures Climb by Two-Thirds vs. Last Year
