Insight Report 5 minutes PremiumAmazon Prime Day 2022 Insights: Amazon Limits Its Ambitions in Testing Times Coresight Research July 13, 2022 What's InsideSince its launch in 2015, Prime Day has become one of the most important events in the US retail calendar. Over the years, many retailers have responded to its success of Prime Day with copycat promotions, using Prime Day to gauge the pulse of such coming retail events as back-to-school and holiday sales. Our initial observations of Prime Day 2022 cover the following: Amazon’s focus on its private-label products The challenge and implications of excess inventory Rival retailers’ competing promotions Explore our wider coverage of Prime Day and our Amazon databank. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Amazon Prime Day 2024 Wrap-Up: Apparel Proves Popular; AI Enriches Shopping ExperienceHoliday 2024—Shoppers Are Buying Decorations, Toys and Apparel: US Consumer Survey InsightsSeasonal Shopping, 4Q24—Shoppers’ Latest Holiday Expectations: US Consumer Survey Insights ExtraThe Coresight Research CORE Framework for Generative AI in Retail
