Executive Summary

• On February 20, Amazon and Whole Foods Market announced that Amazon Prime Rewards Visa cardmembers would earn 5% back on Whole Foods Market purchases.
• These rewards supplement the regular rewards offered, which include 5% back on all Amazon.com purchases; 2% back at restaurants, gas stations and drugstores; and 1% back on all other purchases.
• Amazon Rewards Visa cardmembers who are not Prime members will earn 3% back on Whole Foods purchases when using their card, in addition to 3% back on all Amazon.com purchases; 2% back at restaurants, gas stations and drugstores; and 1% back on all other purchases.
• The new offer represents yet another benefit to encourage consumers to become Prime members and also serves as an effective cross-marketing tool between Amazon and Whole Foods.