Flash ReportAmazon Migrates Internal Consumer Databases from Oracle to AWS Coresight Research October 18, 2019 Executive SummaryOn October 15, 2019, Amazon announced via a blog post that it had finished migrating its internal consumer databases from Oracle database software to Amazon Web Services (AWS). The teams migrated 75 petabytes (75 x 1015 bytes) of internal data stored in nearly 7,500 Oracle databases to multiple AWS database services. Migrated brands include Alexa, Amazon Prime, Amazon Prime Video, Amazon Fresh, Kindle, Amazon Music, Audible, Shopbop, Twitch and Zappos. Benefits to Amazon include cost reduction, performance improvements and lower administrative overhead. The move also gives AWS more control over its own data, moves its services out of the hands of a competitor and also signals AWS’ increasing competition with Oracle in the database space. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US Store Tracker Extra, August 2025: At Home, Claire’s and Office Depot Closures Add 4+ Million Square Feet to Total Closed Retail Space2Q25 Retail Inventory Insights: Diverging Strategies Amid Tariff Impacts in the Pre-Holiday Build-UpConsumer Sentiment Improves Entering the New Year: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 42: 40 New Openings for Ross Stores Reflect Off-Price Encroachment
