Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 2 minutes Premium

Abercrombie & Fitch’s Rebranding Efforts Fall

Coresight Research

Key Points

  • Abercrombie & Fitch revamped its brand to give itself a makeover after years of struggle.
  • In August of 2015, the company hired top designers to turn around the brand’s name.
  • While Abercrombie & Fitch’s efforts to rebrand are apparent, with some new, updated styles and an improved in-store experience, the brand appears to have missed the mark.

This report is for Premium subscribers only. Learn more about subscriptions here.

Other research you may be interested in:

Coresight Research