Insight Report 2 minutes PremiumAbercrombie & Fitch’s Rebranding Efforts Fall Coresight Research November 22, 2016 Executive Summary Abercrombie & Fitch revamped its brand to give itself a makeover after years of struggle. In August of 2015, the company hired top designers to turn around the brand’s name. While Abercrombie & Fitch’s efforts to rebrand are apparent, with some new, updated styles and an improved in-store experience, the brand appears to have missed the mark. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: The Generative AI Playbook: Six Quick Wins Presented at the AI Summit New York 2023Weekly US and UK Store Openings and Closures Tracker 2023, Week 23: US Closures Up 61%European Grocery Retail Dynamics Amid Broader Inflationary TrendsAnalyst Corner: The Rise of Grocery Discounters with Sujeet Naik