Insight Report 2 minutes PremiumAbercrombie & Fitch’s Rebranding Efforts Fall Coresight Research November 22, 2016 Executive Summary Abercrombie & Fitch revamped its brand to give itself a makeover after years of struggle. In August of 2015, the company hired top designers to turn around the brand’s name. While Abercrombie & Fitch’s efforts to rebrand are apparent, with some new, updated styles and an improved in-store experience, the brand appears to have missed the mark. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: June 2023 US Retail Traffic and In-Store Metrics: Recovery Stalls as In-Store Sales Dip FurtherRetail Around the World: Singles’ Day 2023—Coresight Research ObservationsThree Things You Need To Know: US CPG Sector Performance, 2022Groceryshop 2023 Wrap-Up: Exploring the Top Five Themes Driving Grocery Retail Innovation
