Deep Dive2019 China E-Commerce Trends Midyear Update Coresight Research July 22, 2019 Executive SummaryAt midyear, we look at how major trends have played out in China e-commerce. In this report, we review the first half of 2019 and identify two additional trends we think will be significant for e-commerce in China in the second half of the year. This report updates our 10 Trends for China E-Commerce 2019 report. Our Top Five Trends as of Midyear 2019: Daigou continues to decline, with duty-free sales dropping precipitously. Short video apps add e-commerce functions to monetize traffic. WeChat mini programs add logistics API to fuel growth. Parcel delivery will be even faster: Brands need to adapt. New Retail will continue to prevail in online/offline integration. Two Trends We Expect to Play Out in the Second Half: Live streaming will emerge as the winning tool to sell plus-size apparel online in China. Shoppers in lower-tier cities will drive group buying. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Holiday 2025 Survey Insights: Dollar Stores and Temu Break into the Top Five RetailersConsumer Sentiment Continues to Improve; Plus, Online Shopping in Focus: US Consumer Survey InsightsConsumer Sentiment—The Big Surprise in a Week of Shocks; Plus, Apparel Shopping in Focus: US Consumer Survey InsightsUS Retail and Logistics Holiday Hiring Hits Lowest Level in Over a Decade—Data Graphic
