Insight Report 13 minutes Premium10 Trends for China E-Commerce 2019 Coresight Research January 25, 2019 Executive SummaryWe expect 2019 will be a dynamic year for e-commerce in China. Consumers have high expectations and competition is stiffening. Here are 10 trends we think will shape China’s e-commerce landscape in 2019: Demand for quality imported e-commerce goods will increase. Daigou, people buying on others’ behalf overseas, could decline. Non-tier-1 cities will drive e-commerce growth. Mobile e-commerce will continue to prevail. Short video apps will push content e-commerce. WeChat mini programs will become more popular as a cost-efficient tool for social commerce. New Retail will increase with greater online-offline integration. Parcel delivery will be faster. Brands need to adapt. Fresh-food e-commerce will gain traction. Alibaba and JD.com will compete more intensely in luxury e-commerce. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: China Consumer Tracker: Understanding Beauty ShoppersUS Apparel and Beauty Spending Tracker: February 2023 Clothing and Footwear Spending Posts Solid Growth Despite Strong ComparativesHoliday 2024—Shoppers Are Buying Decorations, Toys and Apparel: US Consumer Survey InsightsUS Consumer Tracker: Consumers Move Grocery Shopping Online
