10 Key Trends Shaping Livestreaming E-Commerce in 2023

What's Inside

In Western markets, livestream shopping adoption has accelerated over the past two years, indicating a shift in the way consumers engage with brands and retailers. Shoppable livestreams will continue connecting retailers and shoppers through 2023, creating opportunities for companies across the retail space.

We analyze retail companies’ investments and consumers’ expectations in the livestreaming space, leveraging findings from three Coresight Research surveys conducted within the last seven months.

This Custom Report is sponsored by Bambuser, a software-as-a-service company that provides live-video shopping solutions.

Data in this report, based on proprietary survey findings, include:

• US livestream viewing habits, including platforms used, preferred viewing hours, frequency of watching, reasons for watching, expected content and more
• US retail companies’ livestream policies, including preferred platforms and formats, most influential livestream factors, frequency of streams and more

Companies mentioned in this report are: Bambuser and Beekman 1802

Other relevant research:

• Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey Findings
• All Coresight Research coverage of livestreaming e-commerce
• Click here to read more Innovator Research from Coresight Research.

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