Showing 22 posts

The US Retail Media Market: Understanding the Ad Buyer’s Perspective in CPG

Ad buyers increasingly expect more from retailers’ retail media networks (RMNs), including more personalized and targeted ads. Coresight Research and NIQ explore shortfalls and opportunities in the retail media market, including personalized promotions, from a CPG brand advertiser’s perspective, and discuss their implications for retailers, based on proprietary Coresight Research survey data.

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Retail-Tech Landscape: Robotics and Automation

Robotics and automation will increasingly play an important role as retailers look to invest in technologies to deal with margin pressures amid inflationary pressure and an uncertain macroeconomic environment. We present selected startups globally whose robotics technology solutions support brands and retailers in automating processes across selected categories.

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