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Consumer Sentiment Unpacked—Higher-Income, Younger Consumers Are Most Optimistic: US Consumer Survey Insights Extra

Which consumer groups are most optimistic about the US economy and their personal finances, and how have their expectations recently changed? We take a deep dive into our comprehensive weekly survey data since the start of 2025 to reveal trends in US consumer sentiment by age, income, location type (rural vs. urban) and ethnicity. Plus, discover which consumers are most sensitive to changes in the stock market when it comes to their spending behavior.

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Consumer Sentiment—The Big Surprise in a Week of Shocks; Plus, Apparel Shopping in Focus: US Consumer Survey Insights

How did the April 2, 2025, announcement of reciprocal tariffs impact US consumer sentiment? Our latest weekly survey reveals surprising findings. Understand the consumer mindset with our comprehensive data on financial and economic expectations. Also this week, we dive into apparel and footwear shopping trends, uncovering popular retailers, brands and products.

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