The Consumer

Access 7,000+ research reports and presentations on the retail and technology ecosystem, covering consumers, companies, economies, and retail and technology trends. Filter by product, sector, themes, regions, companies, or other parameters below. Alternatively, use the search box above to find relevant research content.

Deep Dive | December 11, 2024 Premium

Economic Sentiment Weakens as Tariff Prospects Heighten: China Consumer Survey Insights

Diving into new survey data, we assess Chinese consumers’ expectations for their personal finances and the economy, considering China’s stimulus measures and potential tariffs from the US. We also present an update on consumer behavior and shopping trends.

Deep Dive | December 10, 2024 Premium

Holiday 2024—Black Friday Boosts Seasonal Shopping: US Consumer Survey Insights

Did Black Friday make a splash? Which retailers attracted shoppers? We analyze new survey findings on US consumers’ shopping behavior during Black Friday as well as holiday shopping trends. Find out which retailers and categories are dominating the holiday season. Plus, we assess overall consumer sentiment regarding their personal finances and the economy.

Analyst Corner | December 8, 2024

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Analyst Corner—Gen Zers vs. Baby Boomers: Uncovering Three Generational Shopping Trends with Aditya Kaushik

In this week’s Analyst Corner, Aditya Kaushik, Analyst, discusses generational shopping trends in the US, based on proprietary consumer survey findings. Discover three key differences between the shopping behavior of Gen Zers and baby boomers.

Deep Dive | December 5, 2024 Premium

Generational Trends in Shopper Behavior: US Consumer Survey Insights Extra

Gen Zers, millennials, Gen Xers, baby boomers: How do their shopping habits compare? Dive into generational trends in consumer preferences and behavior in this US Consumer Survey Insights Extra report. We present survey-driven analysis of where shoppers make purchases and what they are buying, with findings broken down by age.

Deep Dive | December 4, 2024 Premium

Holiday 2024—Amazon Reigns While Apparel Shines: US Consumer Survey Insights

Amazon attracts holiday shoppers. We analyze new survey findings on US consumers’ shopping behavior this holiday season. Find out what holiday shoppers are buying and where they are shopping. Plus, we assess overall consumer sentiment regarding their personal finances and the economy.

Deep Dive | November 26, 2024 Premium

Holiday 2024—Festive Fever as Holiday Shopping Heats Up: US Consumer Survey Insights

More shoppers join the festive fun! We analyze new survey findings to track US consumers’ shopping behavior through the holiday season. Find out what holiday shoppers are buying and where they are shopping. Plus, we assess overall consumer sentiment regarding their personal finances and the economy.

Deep Dive | November 19, 2024 Premium

Holiday 2024—Apparel Demand Strengthens as the Holiday Peak Draws Closer: US Consumer Survey Insights

We analyze new survey findings to track US consumers’ shopping behavior through the holiday season. Find out what holiday shoppers are buying and where they are shopping. Plus, we assess overall consumer sentiment regarding their personal finances and the economy.

Deep Dive | November 12, 2024 Premium

Holiday 2024—Food Finds Favor for Festive Spending: US Consumer Survey Insights

We analyze new survey findings to track US consumers’ shopping behavior through the fourth quarter. Are consumers getting into the festive spirit? Find out what holiday shoppers are buying and where they are shopping. Plus, we assess overall consumer sentiment to help retailers get ahead this holiday season.

Deep Dive | November 11, 2024 Premium

Further Stimulus Measures—Are They Moving the Needle on Sentiment?: China Consumer Survey Insights

Diving into new survey data, we assess Chinese consumers’ expectations for their personal finances and the economy, considering China’s stimulus measures. We also present an update on consumer behavior and shopping trends.

Infographic | November 4, 2024 Premium

Holiday Survey Bites: US Consumers’ Holiday Travel Plans

Discover proprietary survey data on US consumers’ expectations and behavior during the holiday season. In this graphic, we spotlight travel, presenting consumers’ plans for out-of-town trips.

Infographic | October 31, 2024 Premium

RetailTech Bites: What US Consumers Think About Retail Technologies—Electronic Shelf Labels, Facial-Recognition Software, GenAI

Discover proprietary survey data on US consumers’ awareness and perceptions of electronic shelf labels, facial-recognition software and GenAI (generative artificial intelligence).

Deep Dive | October 29, 2024 Premium

Holiday 2024—Toys Are in Demand This Week: US Consumer Survey Insights

We analyze new survey findings to track US consumers’ shopping behavior through the holiday season. Which retailers are popular, and what are holiday shoppers buying? Dive into this weekly report series to find out, and uncover overall consumer sentiment.

Infographic | October 28, 2024 Premium

Holiday Survey Bites: AI Chatbots and AR/VR

Discover proprietary survey data on the influence of AI (artificial intelligence) chatbots and AR/VR (augmented/virtual reality) features on online shopping preferences for the 2024 holiday season.

Event Coverage | October 23, 2024 Premium

China Consumer 2024: Hearing About Consumer Sentiment, Lifestyle Trends, Social Commerce and Market Entry

We offer insights on consumer sentiment and long-term market opportunities in China from the China Consumer 2024 event.

Deep Dive | October 23, 2024 Premium

Holiday 2024—Half of Holiday Shoppers Buy from Amazon: US Consumer Survey Insights

We analyze new survey findings to track US consumers’ shopping behavior through the holiday season. Which retailers are popular, and what are holiday shoppers buying? Dive into this weekly report series to find out, and uncover overall consumer sentiment.