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Chinese New Year 2024 Preview: Good Fortune for Retail as the Year of the Dragon Takes Off—China Retail Insights

As part of our China Retail Insights series, we preview the 2024 Chinese New Year holiday—also recognized as the Lunar New Year or Spring Festival. Discover our projections for retail sales during the holiday. We also offer insights into tourism and gifting trends and highlight notable brands that are celebrating the Year of the Dragon with limited-edition product collections.

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