Geographic Data

Data Tabs:

Website Used for News in China: What’s the Most Often Used Website for News in China?

Search Triggers for Chinese Consumers: What Are the Search Triggers for Chinese Consumers?

What’s the Most Often Used Website for News in China

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ANSWER: FOR AGE 18-34 ADULTS IN TIER 1 CITIES, SINA IS THE MOST OFTEN USED WEBSITE FOR NEWS.

Base: 5,612 Chinese adults age 18 and above surveyed in the second quarter of 2018

Source: Prosper Insights & Analytics

WHAT ARE THE SEARCH TRIGGERS FOR CHINESE CONSUMERS?

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ANSWER: 30.4% OF RESPONDENTS SAY INSTANT MESSAGING SUCH AS WECHAT TRIGGERS THEIR SEARCH.

 

Base: 5,612 Chinese adults age 18 and above surveyed in the second quarter of 2018

Source: Prosper Insights & Analytics