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12 minutes

Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To Splurge

Primary Analyst:
Arun Sriram, Analyst
Contributors
Primary Analyst:
Arun Sriram, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Insight Report

What's Inside

Amazon India held its seventh annual Prime Day sale on July 15–16, 2023. We present key trends and insights from India Prime Day 2023 based on our observations and metrics released by Amazon on July 20, 2023.

Data in this research report include:

  • Total savings provided to Prime members during India Prime Day 2023
  • Peak order-per-minute rate during the shopping festival
  • Number of new product launches across all price tiers during Prime Day in India
  • Number of new small and medium businesses that were onboarded as part of the festival

Companies mentioned in this report include: Amazon, Flipkart, LG, Myntra, Sony, Tata Cliq

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