Retail Media and Data Monetization: Maximizing Customer Engagement and Alternative Revenue

Coresight Research estimates global retail media ad revenues will reach $75B in 2022, up 80% from 2021, driven by the growth in e-commerce, the increasing value of retailer first-party data, and enhancements in the underlying marketing technology. Done right, retail media can deliver more relevant content to shoppers while also generating incremental revenue for the retailer.
In this session, we will discuss:

• How retailers and CPGs can use retail media to drive sales by delivering a more personalized experience online and in-store
• How retailers can create an alternative revenue stream from retail media to fund e-commerce and other investments
• How retailers, especially regional and smaller players, can build the technology and expertise they need to provide a compelling value proposition to CPGs
• How CPGs are leveraging retail media and the potential implications for trade and shopper marketing budgets
• How will retail media evolve over the next 2-3 years