Omnichannel shoppers are more aware and better informed than ever before. Advances in social commerce and online shopping mean that shoppers have a much wider choice of channels for researching and buying products. To maximize potential sales—driving loyalty from existing customers as well as increasing conversion among new shoppers—brands and retailers must provide a seamless omnichannel consumer experience.
On Thursday, February 9, at 11 AM ET, join Deborah Weinswig, CEO and Founder of Coresight Research, and Lori Schafer, CEO of Digital Wave Technology, as they answer key questions about the importance of effective product information management (PIM) and product experience management (PXM), including :
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