China has announced ambitious carbon neutrality goals and the country is undergoing a movement towards greener consumption. Chinese consumers are the driving force behind the world’s largest online retail market, and shifting their buying habits towards more sustainable choices can have significant implications for the path towards a carbon-neutral future.

Ahead of Earth Day 2022, tune in on April 19th 9:00 – 9:30 PM ET/April 20th  9:00 – 9:30 AM BJT to see Chris Tung, Chief Marketing Officer of Alibaba Group, and JuE Wong, CEO of Olaplex, join Deborah Weinswig, CEO of Coresight Research, to discuss the role that e-commerce platforms can play in advancing green consumption and how brands are sharing their commitment to sustainability with their consumers in China. They will also share key insights on:

  • China’s sustainable consumption trends
  • The latest retail innovations in addressing climate changes
  • Key lessons from brands in how to capture the growing interest in green consumption.

Watch the on-demand replay of this event here!


JuE Wong



Chris Tung

Chief Marketing Officer

Alibaba Group

Deborah Weinswig

Founder & CEO

Coresight Research