The “reach consumers where they are” mantra has become more difficult to follow with shoppers using more platforms, channels and technologies than ever before. Voice assistants, shoppable video and the metaverse are just a few of the digital tools companies are using to engage with consumers throughout their shopper journey and make commerce easier. In a series of sequential case study presentations, three executives will individually walk through their use of an emerging medium or platform to interact with shoppers and share key learnings and insights from these initiatives.
