Groceryshop 2022: New Customer Loyalty Tactics

Price inflation, new competitors and changing consumer preferences are just a few of the factors challenging customer loyalty for grocers and CPG brands. To compete, many are thinking beyond traditional approaches to discounts and rewards programs, in favor of new strategies and tactics. In this session, three grocery and CPG leaders will showcase new and inventive ways their companies are boosting customer satisfaction, driving repeat purchases, and increasing customer lifetime value.