About

This September 29th, GELF NYC ’22 speakers will deliver an energetic and engaging combination of Global DTC strategy and cross-border ecommerce tactics and best practices.

You can count on the following topics being part of the show:

• Re-prioritizing Global Markets. Whether you’re eyeing Asia-Pacific markets rebounding from the pandemic or looking closer to home at Canada and Mexico, the GELF community will keep you grounded in reality.  If you’re looking to ramp up online sales in emerging markets in the Middle East or LATAM, GELF will help you connect with leaders that have been there and done that. If you are focused on your core international markets, hear what’s next, where it matters and why.
• Going Direct-to-Consumer on a Global Scale. Direct-to-consumer (DTC) brands of all shapes and sizes lean in at GELF events to learn how to balance emerging direct-to-consumer ecommerce opportunities with traditional retail distribution in markets around the world. Wondering what to look for in your next-gen global distribution partners – or when to move on from old-school wholesale retail partners? Join the debate and learn what to do – and where to do it – as we revive one of the hottest topics within the GELF community in recent years!
• Getting Closer to the Post-Pandemic Shopper. Whether you need to better structure retail customer data from key countries – or stage products closer to cross-border consumers – the end game is re-connecting and re-engaging with online shoppers in fast-growing international markets.
• The Rise of Global Marketplace Platforms.  International marketplaces are evolving into global digital distribution platforms and ecosystems. Amazon, eBay, Alibaba, Mercado Libre and Shopee may be setting the pace, but they aren’t the only ecommerce marketplace engines powering the race. Learn how the rise of specialty communication platforms, social commerce channels and niche vertical retail plays all offer localized, community-centric alternatives to the global titans.
• Overcoming Supply Chain Constraints and Re-inventing Global Logistics. The cross-border ecommerce echo boom offered many international sales growth opportunities over the past year. But supply and delivery constraints necessitated many timeouts and new game plans. Learn more about how brands and ecommerce entrepreneurs are investing in global omnichannel strategies, hybrid fulfillment operations, drop-shipping innovations and local delivery service to better serve their cross-border consumers around the world.
• Social Influencers come in all sizes and shapes – and most are getting real as they help leading brands redefine how today’s global shopper discovers cool new brands and innovative products and services. Find out why – and how – brand leaders are raising the bar when it comes to working with truly authentic influencers.
• Re-connecting with GenZ and NextGen Shoppers. Propelled by the pandemic, digital laggards are finally online to stay in markets around the world – and they show no signs of slowing down. Meanwhile GenZ shoppers are coming of age and have their own unique points of interaction.  Learn how consumer journeys have changed for good and why digital is now the fulcrum of global shopping. Find out what this means for you and your team as you finalize tactics for the 2022 holidays.
• Evolving Cross-Border Platforms. Looking for a one-stop spot to shop for cross-border ecommerce solution partners? There is a booming international ecosystem of cloud commerce solutions, commerce agencies and best-of-breed software providers boldly leading global ecommerce brands, experienced omnichannel retailers and start-up commerce ventures into new markets. Meet them at GELF NYC ’22 this Fall!

Networking starts during breakfast, extends into lunch and keeps accelerating into our late afternoon reception. So raise your hand and get involved as we schedule our One-to-One@GELF NYC ’22 meetings, organize Executive Roundtable Meetups, and get retail leaders seated for our always-popular GELF Retail Speakers and VIP Dinner.

• One-to-One@GELF NYC 22 meetings connect attendees directly with global ecommerce experts to discuss their most pressing cross-border  ecommerce challenges.
• Looking for less-structured networking opportunities with industry peers? Join our Executive Roundtables  to ask questions, discuss best practices and learn about what it takes to succeed internationally.

GELF succeeds when the community steps up and helps drive the conversation.  When you register, let us know what topics you’d like us to include in the program and networking events.

Bring your experiences and questions. Leave with insights and answers.