Learn how to capitalize on the massive gifting economy which, according to Coresight Research, will grow to $816 billion by 2024. Shopping for gifts is a very different journey than someone shopping for yourself, and the target customer may be nothing like your gifting customer. That’s why it’s essential for retailers to understand the gift shopping journey, how promotions can help defend margins and reduce discounting, and the opportunity to gain two customers with every gifting transaction. This session will cover these points and help you maximize gifting revenues.