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As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by a Nick Woodhouse from Authentic brands to discuss the planning involved in creating successful festival campaigns.

Speakers

Deborah Weinswig, Moderator

CEO & Founder

Coresight Research

Harlan Bratcher

Global Business Development Head, JD Fashion

JD.com

Nick Woodhouse

President & Chief Marketing Officer

Authentic Brands Group

Coresight Research

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