China’s post-Covid-19 economic recovery did not play out as expected. As a result, brands and enterprises had to respond rapidly to a whole range of new trends and challenges in everything from consumer behavior and purchase preferences to channel effectiveness and more.

To help marketers try to understand these trends and to explore what this means for their marketing strategies in 2024, AmCham Shanghai’s Marketing & Media Committee is hosting a Marketing Outlook event on e-commerce on January 10, 2024 from 4:00 to 5:30 PM. This deep dive into e-commerce, reviewing key data and findings from the main e-commerce shopping festivals in 2023 and looking at what to expect in terms of channels, behavior and policy in the coming year, will kick off a new series of China Marketing Outlook events focused on different categories of marketing.

This event will be especially suited for e-commerce, digital and social and marketing managers and directors. A wide range of sectors will be covered but with a focus around consumer, retail, luxury and lifestyle.

We have invited experts across e-commerce to share present keynote findings and to engage in a moderated discussion to deliver new insights and ideas for attendees.


16:00 Networking and Registration

16:10 Presentation

16:45 Discussion and Q&A

17:30 End


Echo Gong

Head of Greater China Advisory

Coresight Research