US Online Grocery Survey 2023: Insights into Shopper Behaviors, Quick Commerce and Meal Kits

• Introduction
• Top Three Findings
• Other Survey Findings in Detail
• What We Think
• Survey Methodology
• Related Research

24-slide presentation-style PDF report

Companies mentioned in this report include: Albertsons (NYSE: ACI), Amazon (NasdaqGS: AMZN), HelloFresh (XTRA: HFG), Instacart/Maplebear (NasdaqGS: CART), Kroger (NYSE: KR), Target (NYSE: TGT) and Walmart (NYSE: WMT)

1. Online Grocery Shoppers: Retailers from Which They Have Bought Groceries Online in the Past 12 Months (% of Respondents)
2. All Respondents: Proportion That Had Bought Groceries Online in the Past 12 Months/Expect to Buy Groceries Online in the Next 12 Months, by State (% of Respondents)
3. Online Grocery Shoppers: Whether They Mainly Used Delivery Services or Collection in the Past 12 Months, By Amount of Shopping Done Online (% of Respondents)
4. All Respondents: Proportions That Had Bought Groceries Online in the Past 12 Months and Expect To Buy Groceries Online in the Next 12 Months (% of Respondents)
5. Online Grocery Shoppers: Proportion of Total Grocery Shopping That Is Done Online (% of Respondents)
6. All Respondents: Where They Have Purchased Groceries, Online or In-Store, in the Past 12 Months (% of Respondents; Ratio of In-Store Shoppers to Online Shoppers)
7. Online Grocery Shoppers: Grocery Categories They Purchased Online in the Past 12 Months (% of Respondents)
8. Online Grocery Shoppers: Leading Retailers from Which They Bought Groceries Online in the Past 12 Months, by Prime Membership (% of Respondents)
9. Online Grocery Shoppers: Proportion That Had Bought Groceries Online from Amazon or Whole Foods Market in the Past 12 Months, by Prime Membership (% of Respondents)
10. Amazon Grocery Shoppers: Amazon Services Used To Purchase Groceries in the Past 12 Months (% of Respondents)
11. Online Grocery Shoppers: Whether They Mainly Used Delivery Services or collected Their Orders in the Past 12 Months (% of Respondents)
12. Online Grocery Shoppers: Delivery/Collection Service They Had Used in the Past 12 Months (% of Respondents)
13. Rapid-Delivery Users: Rapid Delivery Service They Had Used for Groceries in the Past 12 Months (% of Respondents)
14. Meal-Kit Subscribers: Top Reasons for Using an Online Meal-Kit Subscription Service (% of Respondents)
15. Meal-Kit Subscribers: Services Used in the Past 12 Months (% of Respondents)
16. All Respondents: Proportion That Had Purchased Groceries Online in the Past 12 Months, by Age Group (% of Respondents)
17. All Respondents: Proportion That Had Purchased Groceries Online in the Past 12 Months, by Household Income (% of Respondents)
18. Respondents Who Expect to Buy Groceries Online: Reasons to Buy Groceries Online in the Next 12 Months (% of Respondents)
19. Shoppers Who Do Not Expect to Buy Groceries Online: Reasons Why They Do Not Expect to Buy Groceries Online in the Next 12 Months (% of Respondents)