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Our annual report on the China retail market—part of our Retail 2025 series of outlook reports—details six predictions around trends that Coresight Research expects to transform retail in the country throughout 2025. From the impact of government stimulus packages and innovative brick-and-mortar experiences to the “pingti” trend and GenAI (generative artificial intelligence), discover the trends you need to stay on top of in the China retail market.
Data in this research report include:
China retail sales and year-over-year change, 2020–2025E
Total Consumer Price Index in China, 2023 and 2024
Estimated Singles’ Day gross merchandise volume (GMV) by platform type, 2021–2024
Proprietary survey data on why Chinese consumers elected not to make Singles’ Day purchases in 2024
Introduction
Market Scale and Opportunity
Six Predictions for China Retail in 2025: Coresight Research Analysis
A Revival from Consumer Frugality via Stimulus Packages
Experiential Shopping Experiences with a Focus on Story-First Purchases
AI: From Back-End Efficiency to Consumer-Facing Applications
The Evolving Shopping Journey: From Festivalization to Diversification
The Pingti Trend—Younger Consumers Prefer Value to Name Brands
Immense Opportunities for New Experiences in Physical Retail
What We Think
Implications for Brands/Retailers
Implications for Real Estate Firms
Implications for Technology Vendors
Notes
9-page PDF report
Alibaba, Blackmores, Busy for You, Douyin, JD.com, Meituan, NIKE, Prada), SKP-S Beijing, Urban Revivo, Zara
China Retail Sales and YoY % Change
China: Total CPI (%)
Singles’ Day: Estimated GMV by Platform Type (USD Bil.)
Whether Consumers Spent on Singles’ Day Promotions (% of Respondents)
Singles’ Day Shoppers Who Did Not Wait for the Festival’s Promotions To Make a Desired Purchase: Reasons Why They Chose Not To Wait (% of Respondents)
Annual Sales of Pingti Brands (Left; RMB Mil.) and Luxury Brands on Taobao and Tmall (Right; RMB Mil.)
