Insight ReportAMAZON DEVICES ARE BACK AT TARGET Coresight Research August 4, 2016 Executive Summary Target (TGT) has resumed selling Amazon (AMZN) electronic devices such as Fire tablets, Fire TV video devices and Kindle e-readers on target.com. The products are scheduled to return to shelves in October 2016. Target stopped selling these products in 2012, citing a “conflict of interest,” which likely indicated its plans to enter the content delivery business. Restocking Amazon electronic products could help mitigate softness in Target’s hardline sales. It also gives Amazon an additional 1,800 locations where customers can view its products in order to compete with Apple’s physical stores. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Higher-Income Sentiment Improves; Holiday Shopping Is Firmly Under Way: US Consumer Survey InsightsUS Grocery Retailing—Real Estate Insights: Value and Specialty Grocers Drive Polarized ExpansionUS Grocery Retailing—Themes, Concepts and Innovators: Opportunities Ahead Amid Increased Market ConcentrationUS Black Friday 2025: Early Read—Early-Morning Footfall Points to a Selective Return of the Black Friday Store Energy