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US Social Commerce Survey: The Impact of Social Media on Shopping Behavior

We discuss the use of social media by US shoppers, as part of our report series exploring social commerce. Based on findings from a Coresight Research proprietary survey, we explore how often consumers use social media platforms to research, discover and buy products across multiple categories. In addition, we consider the impact of celebrities and influencers on US social media shoppers.

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US Social Commerce Survey: Instagram, Influencers and Shopping

We discuss the use of Instagram by US shoppers, as part of our new report series exploring social commerce. Based on findings from a Coresight Research proprietary survey, we explore how often consumers use the photo- and video-sharing social platform to research, discover and buy products across multiple categories. In addition, we consider the impact of Instagram influencers on US social media shoppers.

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