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What Are the Biggest Challenges in Omnichannel Execution Among European Retailers?

QUESTION OF THE WEEK: What Are the Biggest Challenges in Omnichannel Execution Among European Retailers?

Cost is the biggest barrier to omnichannel execution among European retailers, according to a new survey by Coresight Research and Salesforce. Other leading challenges include data privacy and security, and the integration of technology in existing operations.