Alibaba’s Tmall Hosts Third Annual NYFW China Cool Day: A Fusion of Heritage and Innovation

Executive Summary

On September 4, 2019 Alibaba hosted its third annual China Cool Event in collaboration with New York Fashion Week (NYFW).

• Five Chinese fashion brands – Peacebird, Threegun, Songta, i-am-chen and Rizhuo – showcased their spring-summer 2020 collections at Spring Studios.
• Emerging Chinese brands Songta and i-am-chen’s runway shows were bold and colorful statements about the future of Chinese design.
• Two contemporary Chinese brands, Peacebird and Threegun, used the NYFW runway to merge traditional and contemporary designs with an emphasis on streetwear, youth culture, textures and modern tones.
• Modern brand Rizhuo mixed traditional Chinese fashion with modern Chinese styles to present a contemporary, luxe apparel collection.
• The China Cool event also included a three-day pop-up exhibition that featured cross-collaborations between designers and consumer goods brands, including qipao from Chinese snack company Hsu Fu Chi and clothing brand Tyakasha and a trench coat inspired by Hegii, a toilet and bathroom furniture manufacturer.