Insight Report 6 minutes PremiumAmazon Prime Day 2017: A Private-Label Push in Fashion and Grocery, and Launching in India, Too Coresight Research July 11, 2017 Executive Summary Hardline categories, and especially electronics, remain core to Amazon’s Prime Day offerings. As in previous years, Kindle and Kindle Fire devices are among the most prominently featured products. This year, Amazon’s Echo devices have been slashed in price, too. A focus on private-label ranges is also evident in the deals on offer in fashion and grocery. This year, Amazon is offering Prime Day to its Indian shoppers for the first time, and the company used the event to launch brands such as Gap on its site. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports can be accessed here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Diverging Trends During China’s National Day Celebrations: China Consumer Survey Insights99 Cents Only and Family Dollar Store Closures: Implications from Shopper Profiles and Store LocationsWhat Do US Consumers Think About Generative AI?Earnings Insights 4Q23, Week 1: Deckers, Clorox and Walgreens Report Strong Results; Columbia Sportswear Sees Sales Decline