Insight ReportAmazon Prime Day 2017: A Private-Label Push in Fashion and Grocery, and Launching in India, Too Coresight Research July 11, 2017 Executive Summary Hardline categories, and especially electronics, remain core to Amazon’s Prime Day offerings. As in previous years, Kindle and Kindle Fire devices are among the most prominently featured products. This year, Amazon’s Echo devices have been slashed in price, too. A focus on private-label ranges is also evident in the deals on offer in fashion and grocery. This year, Amazon is offering Prime Day to its Indian shoppers for the first time, and the company used the event to launch brands such as Gap on its site. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports can be accessed here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Spring 2025: Day Two—Next-Generation Search and the Leading Edge of Storytelling, from Influencers to Lived ValuesUS Store Tracker Extra, May 2025: Rite Aid Takes Total Closed Retail Space to Over 110 Million Square FeetHoliday Bites: GLP-1 Disruption with Smaller Baskets, Smaller Sizes—and a Leaner Thanksgiving?—Data GraphicEconomic Confidence Climbs; Financial Optimism Turns Positive: Weekly US Consumer Sentiment, Week 23, 2025—Infographic
