Insight Report 6 minutes PremiumLuxury Brands’ Exhibitions in China: A Secret Weapon to Win the Hearts of Shoppers Coresight Research July 5, 2019 Executive SummaryIn China, luxury brands hold exhibitions not only to publicize their brands but also to deepen the relationship with the customer. We look at recent exhibitions by luxury brands and their impact, particularly on social media. The exhibitions allow consumers to have an immersive 360-degree experience to cultivate brand affection and engagement. Exhibitions can create buzz on social media, and not just from celebrities or key opinion leaders (KOLs) but from posts by real consumers. Luxury brands also link exhibitions with events in culture, art, music or travel, so consumers associate the brand with specific lifestyles. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Consumers Return to Stores Without Slowing Online Shopping: China Consumer Survey InsightsConsumers Cut Back Amid Inflation Concerns: US Consumer Survey InsightsGenerative AI Latest: Content Indemnification, Security Concerns and Response from Chinese GiantsGlobal Fast Fashion: Market Poised for Strong Growth, but Sustainability Challenges Remain