Flash Report 3 minutesRegister for Free AccessThe RealReal Raises $300 Million in IPO Coresight Research July 2, 2019 Executive SummaryThe RealReal raised $300 million in its June 28 NASDAQ IPO. The stock went up 44.5% to $28.90 per share in its first day. The company reported 1Q19 GMV of $224 million, up 41.8% year over year. Authentication is one of the company’s key characteristics. Buyer acquisition cost decreased to $121 in 1Q19, from $224 in 2014. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Surprisingly Strong In-Store Shopping Accompanies Prime Day Week: US Consumer Tracker 2023, Week 30The Retail Buzz Around Generative AI—Infographic: Examples and Applications in RetailUS Consumer Tracker: Inflation Awareness Reaches Record HighWhere Do Shoppers Cross the Aisle?: US Consumer Tracker Extra, May 2023