Event CoverageNotes from Salesforce Connections 19: Enhancements to Customer 360 Platform to Help Retailers Personalize the Customer Experience Coresight Research June 21, 2019 Executive SummaryThe Coresight Research team attended Salesforce Connections 19, held June 17-19 in Chicago. The focus of the show was Salesforce’s Customer 360 platform (announced at Dreamforce in September 2018), which received a suite of enhancements and interconnected tools. Enhancements include the unification of customer data, audience segmentation, personalization everywhere and optimization from Salesforce’s Einstein artificial-intelligence platform. Updated tools include a new commerce web page designer, Heroku solution kits for developing cloud apps for e-commerce and an update MuleSoft accelerator, which helps integrate applications – all supported by testimonials and demos from customers Party City, Spalding and Land O’Lakes. Salesforce aims to create platforms and tools to connect customers and other stakeholders in a new way, creating human connections for great experiences. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Rapid Adoption of GenAI in Shopping: A Barometer for Agentic Commerce—Data GraphicSector Focus: E-Commerce Retailers and Marketplaces—Data GraphicEconomic Sentiment Climbs; Walmart Overtakes Lowe’s in Home-Improvement Sector: US Consumer Survey Insights4Q24 Earnings Season Wrap-Up: Which Companies Missed, Beat and Fell in Line with Expectations?—Infographic
