5 minutes

Brand Licensing Europe 2016

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Swarooprani Muralidhar, Director of Research
Event Coverage

Executive Summary

  • TV and film are driving growth in the global licensed merchandise market.
  • DIY and food and beverages are largely untapped categories and can be explored further for licensing opportunities.
  • Globalizing a brand can be beneficial for licensors and licensees alike.

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