Question of the WeekWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: Consumer Sentiment Steadies: Weekly US Consumer Sentiment, Week 13, 2025—InfographicAnalyst Corner: US Grocery Real Estate—The Great Divide in 2025, with Sujeet NaikTrends and Predictions for 2025 with Updates from CES and NRF: Premium Subscriber Call, January 2025Unlock the Untapped Potential of AI-Powered MarTech: Coresight Research Premium Subscriber Call, April 2025