Question of the Week 1 minuteFree ReportWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: Essential Guide to Shoptalk Europe 2024: Reimagining the Future of RetailInnovator Matrix: Workforce ManagementInsights Video: Exploring the Transformative Impact of Generative AI—Premium Subscriber CallWeekly US and UK Store Openings and Closures Tracker 2023, Week 6: UK Closures Up 65%