April 1, 2019 1 minute

How Much Influence Do Bloggers Have on Apparel Purchases?

Question of the Week
Primary Analyst:
Coresight Research
Contributors
Primary Analyst:
Coresight Research
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Primary Analyst:
Coresight Research
Contributors
Primary Analyst:
Coresight Research
April 1, 2019 1 minute
Print Friendly, PDF & Email

QUESTION OF THE WEEK:  How Much Influence Do Bloggers Have on Apparel Purchases?

In the US, millennials are much more influenced by bloggers than other age groups are: Some 12.4% of millennials say their apparel purchases are influenced by celebrity bloggers.

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