Flash ReportAmazon to Close China Marketplace and Focus on Cross-Border E-commerce, Kindle and AWS Coresight Research April 22, 2019 Executive SummaryAmazon plans to close its China domestic marketplace on July 18, according to company representatives. Amazon entered China via its $75 million acquisition of Joyo in 2004, which was rebranded as Amazon China in 2011. The company plans to continue its cross-border e-commerce operations, sell Kindle e-readers and operate its Amazon Web Services (AWS) business. Amazon’s decision to exit China reflects the acceptance of the intractability of its minimal market share of e-commerce in China, which is dominated by Tmall and JD.com. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Mixed Sentiment Trends Ahead of August 1 Tariffs; Plus, Luxury Shopping in Focus: US Consumer Survey InsightsLeveraging Digital Services, AI and Quick Commerce for Competitive Advantage: Global Learnings for US Retail and E-CommerceRetail 2025: China Retail Predictions—Midyear Trends UpdateStore of the Future: Unlocking Performance Through Innovation
