Insight Report 6 minutes PremiumCommunity Group Buying: China’s New Group Shopping Model Leveraging WeChat Mini Programs Coresight Research April 2, 2019 Executive SummaryCommunity group buying refers to an e-commerce model of group purchases by residents within the same neighborhood. Companies launched this service on WeChat mini program to tap into the potential for larger, group purchases from people living in close proximity. There were around 100 community group buying platforms as of December 2018, according to consulting firm iResearch. The community group buying model provides services for residents who live in the same community compound via WeChat, including WeChat group and WeChat mini programs. The community group platform normally offers consumables that have constant demand, such as groceries or daily necessities. Community group buying can offer last-mile delivery, leveraging WeChat to bridge between vendors and customers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The Coresight Research AI Risk-Mitigation FrameworkConsumer Demand Sees a Slower Recovery: China Consumer Tracker2Q24 US Retail Inventory Insights: Stable Inventory Ratio Ahead of the Holiday SeasonHas the Chip Shortage Ended? What Does This Mean for Retailers?
