Market Outlook 8 minutes PremiumThe Opportunity in Women’s Plus-Size Apparel in China: A Potential $10 Billion Market Coresight Research March 29, 2019 Executive SummaryWhile the US plus-size apparel market has been studied extensively, China’s plus-size apparel market is less explored. A growing plus-size population will make China’s plus-size market promising. Despite a low obesity rate, the scale of China’s population means plus-size apparel represents a substantial market with significant potential for brands and retailers. Our calculations estimate the women’s plus-size market in China will be worth around $4.8 billion in 2019 — but would be worth over $10 billion if the plus-size segment achieved a share of China’s women’s apparel market equal to the obesity rate among the female population. Plus-size brands and retailers are providing attentive customer service, employing plus-size models and investing in social media to attract customers. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: CES 2023: 12 Innovative Startups Seen at Pepcom Digital Experience!Weekly US and UK Store Openings and Closures Tracker 2023, Week 21: UK Closures Up 59%Retail Around the World: Coresight Research Observations, January 2023October 2023 Leading Indicators of US Retail Sales: Mixed Signals as Retail Heads into Holiday