Deep Dive 15 minutes PremiumDeep Dive: Wellness as a Luxury: Part 1— Living Well Swarooprani Muralidhar, Director of Research July 12, 2017 What's InsideOur Wellness as a Luxury series looks at wellness as the new status symbol: “wellthness” is fast replacing other signifiers of affluence as a luxury to be enjoyed and flaunted. In this report, we look closely at three aspects of wellthness related to living well: Fitness classes: Young consumers in particular are seeking aspirational, social experiences in their fitness regimes. This is prompting a premiumization of workouts and classes at fitness centers, growth of collegiate workout clubs (many of which take the form of park-based boot camps), and the development of the fitness events industry. Wearables: Consumers in the 20–29 and 30–39 age groups are the most likely to use wearable technology to track their fitness. Athleisure: More and more young consumers are flaunting their focus on well-being in all parts of their everyday lives. They may not be on the way to the gym, but their yoga pants or sports top signals others that fitness is a core part of their lives. Read the second report in our Wellness as a Luxury series here and find the third report here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Consumer Tracker: Fewer Consumers Trade Down To Combat InflationFewer Consumers Report Inflation-Induced Shopping Changes: US Consumer Survey InsightsWeekly US and UK Store Openings and Closures Tracker 2023, Week 33: US Closures Up 79%Maximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and Succeed