Deep Dive 10 minutes PremiumDeep Dive: US Consumer Survey— Amazon Yet to Become the Go-To Place for Womenswear Coresight Research July 6, 2017 Executive Summary The majority of womenswear consumers are omnichannel shoppers, with 73.0% of surveyed women purchasing apparel from both online and offline channels in April 2017. Amazon womenswear customers have almost doubled over the past four years. Some 23.2% of women surveyed bought womenswear from Amazon, but only 1.9% purchased womenswear most often from the online retailer. While Amazon is competitive in terms of price and selection, according to consumers, Kohl’s promotions remain appealing, while Macy’s has an edge on quality and style. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Maximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and SucceedRetail-Tech Landscape: Web3 for RetailChina Consumer Tracker: Consumer Confidence DeclinesWeekly US and UK Store Openings and Closures Tracker 2024, Week 19: Apparel Retailer rue21 To Close All Stores