Deep Dive 17 minutes PremiumDeep Dive: From Digital to Physical—The Return to Nondigital Toys Coresight Research July 24, 2017 Executive Summary Despite the rapid rise of digital technologies, we are observing a return to physical non-electronic children’s toys in the US and the UK. We note toy categories that exemplify this trend: fidget spinners, tabletop board games and puzzles, Play-Doh, Lego as well as collectibles such as dolls and figurines. Despite ever-expanding digital technologies, tangible goods still provide consumers with aesthetic pleasure, a feature that cannot be achieved with digital screens. As people spend more time with smartphones in a digital world, they also increasingly desire more social interaction and face-to-face time becomes even more important’; products such as board games satisfy that need. The rise in physical toys’ popularity is also due to a resurgence of unplugged family time and the proliferation of new and innovative games, which is growing sales in the categories. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail 2024: Five Forces and Five Trends Shaping UK RetailCoresight Bites: How US Consumers Spent in 2022—Pandemic-Fueled Imbalance Is Yet To Be CorrectedMarket Navigator: US Drugstore and Pharmacy Retailers—A Strong Focus on Healthcare Expansion in 2024 and BeyondBEST at Retail: Experiences—Consumer Centricity Boosts Engagement