Deep Dive 16 minutes PremiumDeep Dive: Channel Shifts in US Beauty Retailing—Sephora, Ulta and Amazon Coresight Research August 19, 2017 Executive Summary Survey data and company results suggest that growth in the US beauty market has been polarized, with lower-price retailers and beauty specialist stores having won share. Millennials’ frugal shopping habits and desire for quality experiences look to be driving this trend. Survey data from Prosper Insights & Analytics suggest that Walmart and Target have grown their beauty shopper numbers in recent years. Sephora and Ulta have grown fast, too. Surveys show that Amazon is the fifth-most-popular retailer for skincare and cosmetics and the top online destination for beauty. A key lesson for beauty retailers is one that applies across a number of sectors in which rivals are competing with Amazon: either cultivate a convincing category specialty or focus on low prices. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?Groceryshop 2023 Day One: Startup Pitch Winners, Generative AI, Unified Shopping and MoreResearch Preview: Market Navigator—US HealthcareRetail-Tech Landscape: Robotics and Automation