Insight Report 8 minutes PremiumNotes From Kroger’s 2016 Investor Conference And Store Tour Coresight Research November 3, 2016 Executive Summary The Fung Global Retail & Technology team attended Kroger’s 2016 Investor Conference this week at the headquarters of Kroger’s 84.51° division in Cincinnati, OH. Investors and analysts who attended were also invited to tour the company’s largest store. Kroger possesses a unique culture focused on hard work, modesty and a drive to continuously improve while not underestimating its competitors. In its 84.51° division, Kroger processes a huge amount of data that it collects from social media and customer feedback. It uses the data to create personalized communications featuring yellow tag sale items, digital coupons, weekly ad items and predictive shopping lists. The use of data has enabled Kroger to increase customer loyalty, which in turn has increased average basket size. Kroger has benefited substantially from key acquisitions such as 84.51°, which provided data analyticssis capabilities, and Harris Teeter, whose technology helped create the ClickList click-and-collect platform. Management highlighted the “four keys” that underpin Kroger’s strategy: people, prices, products and experience. Kroger strives to be a model corporate citizen and is focusing on sustainability in its supply chain and on eliminating waste, as well as on social outreach programs such as ending hunger. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Retail Loyalty Programs: Decoding Consumer Behavior To Build Lasting RelationshipsInflation and Interrupted Income—Could Consumers Still Pay the Bills?: US Consumer Survey InsightsThree Data Points We’re Watching This Week: US Retail FocusConsumers Shift Spending Toward Essential Categories: US Consumer Survey Insights