Deep DiveUnderstanding WeChat, China’s Super App: Part 2 — How WeChat Mini Programs Spell Opportunity for Brands and Retailers Coresight Research January 12, 2019 Executive SummaryWeChat dominates the social media scene in China — so much so that even large companies are leveraging its reach over using their own apps, and even buying add space in WeChat games. To tap into this opportunity, WeChat has been developing “mini programs” that operate within WeChat but function as a separate company app would, allowing users to order, pay for, pick up or have goods delivered. What’s the opportunity? Most WeChat mini program users are 18–39 years old. Users are evenly spread across different city tiers. Gaming, retail and tools are the most popular WeChat mini programs. WeChat mini programs can be a valuable tool for companies and brands to reach customers. WeChat’s social aspect makes it dramatically different to stores’ native apps. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: CPG E-Commerce Growth Eases from Prime Day Peak; General Merchandise Decline Confirms Pull-Forward EffectShoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer ExperiencesWeekly US Store Openings and Closures Tracker 2025, Week 19: Rite Aid Files for Bankruptcy—AgainWeekly US and UK Store Openings and Closures Tracker 2025, Week 3: Joann Files for Bankruptcy Again as US Closures Cross 2,000
